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The New Normal – What Entertainment Venues Need to Know about Consumer...
Audience Perceptions Drive Event Venue Attendance in Covid Times Flemington, NJ: Entertainment venues—part of the industries hit hardest by the COVID-19 pandemic—are yearning for consumers to return...
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Covid-19 Vaccine Brand Perceptions
An HCD Case Study Although we are well into a year of having Covid-19 being a major component of our lives, many individuals are still sick and dying every day from this virus. A reported 4.38 million...
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Getting in the Know: NeuroU 2021 Virtual Series
Whether you are interested in applied consumer neuroscience, never heard of such a thing, or are an expert in the field, there is always something new to learn and explore. NeuroU was born out of the...
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Student Reflections: NeuroU 2021
By Bingling Wang As a student who is learning behavioral science and interested in market research, NeuroU 2021 was a very exciting opportunity for me to learn more about the different potentials of...
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Applying Behavioral Science to UX Research: How Neuro-Tools Diagnosed Vaccine...
The purpose of usability (UX) research is to help designers and developers deliver great user experiences in a very simple and accessible way. UX is simply the idea that a normal person should be able...
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A Reflection on my Market Research Internship
My name is Alexandra Michiels and I am an economics and finance student at McGill University. During my time as an intern at HCD Research, I learned about market research – a rapidly expanding...
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Neuromarketing During COVID: Flexibility, Agility, and Surviving a Pandemic
The COVID-19 pandemic has had a devastating impact on global economies and has hit small businesses particularly hard. The woes of the restaurant industry in struggling to stay afloat, for example,...
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HCD Research: Proudly, we are not a “neuromarketing company.”
There is not one single tool that can answer all market research problems. A segment of market research vendors call themselves, “neuro” this or “neuro” that, but often, they only use one technique...
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The Power of Purpose: A Case Study on Consumer Perception and Brand Purpose
As human beings, we strive to create meaningful connections throughout our daily lives. Supporting a mission beyond ourselves creates a sense of enjoyment and empowerment. Making small efforts, from...
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HCD’s Webinar Series: A Frank Discussion on Consumer Cannabis Industry...
As the legalization of consumer cannabis continues to develop, the consumer-packaged goods (CPG) companies recognize the opportunity in this new marketspace. The shift in perceptions and regulations...
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